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Services: Design Strategy, Project Management, Ethnographic & User Research, Experiential Design, Digital Fabrication, Visual Design
Status: Completed 2022
My Role: Lead Designer and Strategist
Production Team: Dorothy Le, Pranav Subramanian, Maya Hazarika, Ellen Okamura, Ansh Jain, Sammy Le, Daniel Kim, Peter Le, Selina Xu, Moegi Amano
Client: Asian Memory Project, Dorothy Le
Achievements: Exhibited in Austin Public Library 2022-2024, Featured in The Daily Texan newspaper
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PROBLEM
When asked to design an event for Austin's Asian American community to coalesce through the unifying element of classical music by the Asian Memory Project, I worked with the AMP team to design a more innovative and engaging concert experience. The result was a series of unique concerts lasting all throughout the summer of 2022 generating thousands of ticket sales, partnerships with other Asian-owned small businesses, and a gathering place for Austin's Asian American families.
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PRODUCT
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PROCESS